About This Course

This Digital Marketing course in Faisalabad is designed for beginners and professionals who want to master online marketing strategies and grow businesses digitally. You'll learn how to create effective marketing campaigns, analyze data, run social media ads, optimize websites for search engines, and improve online presence.

The course covers social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, analytics, and more. Through practical projects and real-world examples, you'll gain hands-on experience managing campaigns and measuring results. By the end of the course, you'll be equipped with the skills to run successful marketing campaigns, attract customers, and enhance brand visibility.

What You Will Learn

• Social media marketing for Facebook, Instagram & TikTok
• Meta Ads and Google Ads — setup to scaling
• SEO basics that bring free traffic
• Content planning and monthly calendars
• Google Analytics — reading results that matter
• Getting clients and freelancing with marketing skills

Course Curriculum

17 topics from the live course page, grouped into 5 modules. Click a module to see its topics.

01

Marketing Foundations

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How digital marketing works, buyer psychology, funnels and choosing the right platforms for a business.

• Introduction to Digital Marketing & Online Business Models
• Understanding Target Audience & Market Segmentation
• Marketing Funnel & Customer Journey Mapping

02

Social Media Marketing

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Page setup, content types, reels strategy, posting calendars and growing followers organically.

• Social Media Marketing Strategies for Facebook, Instagram & LinkedIn
• Video Marketing & YouTube Strategies
• Influencer & Affiliate Marketing Basics

03

Paid Advertising

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Meta Ads Manager and Google Ads: audiences, budgets, creatives, retargeting and campaign structure.

• Google Ads & Facebook Ads Campaigns
• Retargeting & Remarketing Campaigns
• Mobile Marketing & App Promotion

04

SEO & Content

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Keyword basics, on-page essentials and content that ranks and converts.

• Search Engine Optimization (SEO) Basics
• Content Marketing & Blogging Strategies
• Email Marketing & Lead Generation Techniques
• Website Optimization & Conversion Rate Techniques

05

Analytics & Client Work

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Measuring campaigns, reporting to clients, pricing your service and landing your first client.

• Analytics & Performance Tracking
• E-commerce Marketing Tactics
• Hands-On Real-World Campaign Projects
• Career & Freelancing Opportunities in Digital Marketing